Think about what you may need to stand out in an industry that, according to Grand View Research, is expected to expand by a CAGR of more than 11%. To put that into perspective, the industry recently hit $78.66 billion and could jump to $153.57 billion by 2030. That’s almost a two-fold increase, remarkable for an industry to witness in just five years.
But as many operators join the industry, you can agree that the gameplay never feels the same on all platforms. Some, including Betway Casino, often provide engaging experiences, while others can be a bit frustrating. These differences narrow down to one thing: How online casinos use technology to lead the game.
As years go by, player preferences evolve, requiring operators to adjust. This is why most of them are turning to contemporary tech trends to maintain their dominance. By welcoming these tech advances, these platforms are able to provide player-first experiences and thus improve their competitiveness.
Targeting the growing number of mobile phone users
According to Exploding Topics, nine out of every ten individuals in the world own smartphones. Besides owning them, they also use the devices to do almost everything. A recent study conducted along these lines revealed that over 96% of internet users often use a mobile phone to access the internet.
For businesses with mobile-friendly websites, this is already an extensive market to take advantage of. But again, many consumers, including online gamblers, prefer using mobile devices because of their convenience. As long as they have a good internet connection, they can access any online service from anywhere, at any time. But what if the website is not tailored for mobile usage? It could discourage users from exploring it, leading to high churn rates.
Thanks to responsive designs, platforms like Betway Casino can now avoid such losses. Responsive websites use flexible layouts to improve multi-screen access, ensuring players engage on devices with smaller screens without worrying about pinching or zooming in on websites. This makes it possible to reach wider audiences.
Responsive designs also load much faster, a characteristic that many modern players love. If, according to Think with Google, over 50% of users leave sites with more than three seconds of load time, then reducing the time can have significant retention benefits.
Catering to the security-conscious population
According to Astra Security, about 5.33 cyber threats happen every minute. Extrapolate that to 24 hours, and you have a significant figure that you can’t afford to ignore. Internet users are more likely to encounter attacks in 2025 than they have ever been. And in sectors like online gambling, where people are joining in increasing numbers, things could even be worse.
Can you imagine that in 2023 alone, about 70% of online casinos reported encountering cyberattacks? With cybercriminals ever reinventing themselves, you can imagine what things will be like in the future. But again, not every gambler is asleep. There are several who often check whether platforms are secure before engaging in their favorite games.
To cater to this preference, Betway Casino and other platforms have been integrating features like SSL encryption. SSL establishes secure internet connections using a handshake to establish a safe channel between a client and a server. The handshake uses asymmetric keys to authenticate the server and establish a temporary, shared symmetric session key, which is then used for faster and bulk encryption of data during the user’s session.
Implementing these technologies shows you care about players’ safety and can help improve brand trust. And do you actually know that they can be excellent options for appealing to up to 85% of customers, who, according to i2m Solutions, will not do business with brands they trust? Since no one wants to miss out on these customers, it is no surprise that Betway Casino and other popular brands are using such technologies to improve brand trust.
Prioritizing customer experiences
One of the greatest blessings of online platforms is that companies like Betway Casino can access in-depth information about players. This is not like traditional gaming, where determining unique player preferences was an uphill task. Today, things have changed, as these platforms can monitor players’ gaming times, styles and even preferences.
They can, as a result, provide relevant experiences that match individual preferences. Although simple-sounding, this technique can, surprisingly, increase retention rates by up to 44%. Elsewhere, Use Insider notes that about eight in ten customers will be more likely to transact from brands offering personalized experiences than those that don’t. And since not every brand in the industry has mastered this trend, it makes sense to see some casinos leading the game while others trail behind.
Another way popular companies like Betway Casino use technology to improve player experiences is by integrating seamless payment methods. No gambler wants continuous hassles when depositing or withdrawing funds. In fact, according to Testlio, offering such experiences could cause up to 33% to never return. On the flip side, improving payment efficiency increases conversion rates by 10-15%.
It’s not accidental that platforms like Betway Casino are leading the game in the gambling industry. These companies have been taking advantage of tech advances to provide relevant experiences, explaining why they influence the most significant part of the market. At a time when gamblers have become super discerning, you want to ensure you are as relevant as you can ever be to avoid giving competitors the upper hand.
