The DEEPAL S07 has now completed one year since its introduction to the Thai market, and it has managed to capture an impressive 21% market share in the C-SUV segment. This achievement demonstrates its appeal to local consumers and its competitive positioning in Thailand’s growing automotive market.
In China, the DEEPAL S07 boasts average monthly sales of over 10,000 units, making it one of the flagship models from Chang’an Automobile. Since its arrival in Thailand, the DEEPAL S07 has undergone a series of market adjustments—most notably adapting to local driving preferences by incorporating a right-hand drive system. However, its luxury design, advanced technology, and features mirror the Chinese model closely.
DEEPAL S07 Features
The DEEPAL S07 offers an impressive range of features that make it stand out among competitors. Its design incorporates:
- 64-color ambient lighting
- AR-HUD (Augmented Reality Head-Up Display)
- 360-degree camera system
- Frameless doors and concealed door handles, add a touch of elegance
Compared to Japanese rivals, the DEEPAL S07 stands out with its superior luxury, modern design, and advanced technology—features that make it a favorite choice for buyers seeking both aesthetics and functionality.
Spacious & Comfortable
With dimensions of 4,820 x 1,890 x 1,480 mm and a wheelbase of 2,900 mm, the DEEPAL S07 offers impressive interior space, surpassing even the Tesla Model Y’s wheelbase. This translates to superior legroom and cabin comfort for both driver and passengers—ideal for city commutes and long-distance trips.
Electric vehicles like the DEEPAL S07 are particularly advantageous in traffic-heavy cities like Bangkok. They use electricity efficiently, eliminating gas consumption in stop-and-go conditions, while offering advanced driving assistance and smooth acceleration, reducing driver fatigue.
Long Range & Advanced Battery
The DEEPAL S07 comes with a 66.8 kWh battery, offering an impressive range of up to 485 km (based on the NEDC standard). This allows users to travel longer distances without frequent stops to recharge. Its advanced air conditioning system ensures a comfortable climate inside the cabin during every ride.
The electric motor powering the DEEPAL S07 produces 258 horsepower and 320 Nm of torque, allowing it to accelerate from 0 to 100 km/h in just 6.7 seconds. These performance stats give drivers confidence when overtaking or navigating highways.
Market Challenges & Consumer Perception in Thailand
Despite its impressive features, the DEEPAL S07 faces challenges in Thailand. The country has a well-established car culture with Japanese vehicles dominating due to their reliability, established service networks, and comprehensive after-sales support. These factors contribute to consumer hesitation when switching to a new brand like Chang’an Automobile.
However, the DEEPAL S07 introduces a fresh and luxurious option for buyers looking to explore alternatives to traditional Japanese models while enjoying the latest EV technology.
Chang’an’s Strategic Investments in Thailand
Chang’an Automobile has committed to supporting the DEEPAL S07’s success by ramping up its infrastructure in Thailand. They currently operate 30 dealerships across the country, with plans to expand to 100 dealerships by 2025. Additionally, Chang’an has established a large spare parts warehouse in Thailand, ensuring that over 95% of parts orders are delivered within 24 hours.
Moreover, the company has already begun construction on a new manufacturing base in Rayong, with nearly 80% of the construction completed. This strategic move will bolster local supply chains and create jobs while supporting vehicle availability and production timelines.
The Future of Chang’an & the DEEPAL S07 in Thailand
Looking forward, Chang’an plans to introduce the Avatr brand in Thailand, along with three new vehicle models this year. They also intend to launch six additional models by 2025 and introduce at least 15 new models by 2030.
The DEEPAL S07 represents just the beginning of Chang’an’s expansion into the Thai market. With robust plans for local operations, service networks, and supply chain development, the company has positioned itself to offer reliable options to consumers.
Final Thoughts: Should You Buy the DEEPAL S07?
The DEEPAL S07 is a promising electric vehicle with impressive design, luxury, performance, and smart features. While Thailand has a traditional preference for Japanese cars due to service reliability and local presence, the DEEPAL S07 offers an exciting alternative for consumers looking for advanced technology and modern EV benefits.
With Chang’an’s investment in local infrastructure, rapid expansion, and strong market presence, the DEEPAL S07 appears to be a smart choice for consumers eager to own a feature-rich, stylish, and technologically advanced electric SUV.
If you’re considering making the switch, now might be the best time—before others beat you to it.
Key Highlights
- Market Share: 21% in the C-SUV segment in Thailand
- Motor Power: 258 hp, 320 Nm torque
- Acceleration: 0 to 100 km/h in 6.7 seconds
- Range: Up to 485 km (NEDC) with 66.8 kWh battery
- Features: AR-HUD, 360-degree cameras, 64-color ambient lighting
- Service Network Expansion: 30 dealerships now, 100 planned by 2025
The DEEPAL S07 is more than just a car—it’s a statement of advanced technology, space, and luxury. With a bright future in Thailand, this vehicle is definitely worth considering.
